Liverpool’s new 10-year kit deal with Adidas is finally up and running. The Reds - from August 1 - will be outfitted by the German sportswear giants. Adidas takes over from Nike - who have supplied ...
Liverpool’s new 10-year kit deal with Adidas is finally up and running.
The Reds - from August 1 - will be outfitted by the German sportswear giants. Adidas takes over from Nike - who have supplied Liverpool’s kit and apparel over the last five years.
The Nike deal was valued at a base £30m per annum - with Liverpool enjoying a reported 20 percent royalties from replica kit sales and other merchandise.
Shop the LFC Store
LFC x adidas
LFC x adidas
Shop the goalkeeper range today
LFC x adidas
Shop the new adidas range today!
The basic Adidas deal represents a SUBSTANTIAL increase in basic income from the club’s main kit supplier.
Adidas paying even MORE than £60m
For starters it’s believed Liverpool stand to benefit by FAR more than the initial £60m per year which has been reported. And the deal lasts 10 years - providing a guaranteed income stream worth over £600m stretching into the decade ahead.
Factor in the sales and performance bonuses and you can see how lucrative this tie-up will end up being. Liverpool will now be better able to forecast budgets in the seasons ahead - as well as remain in line with PSR obligations.
And the way that transfers are accounted for in the club’s books could also mean that this Adidas deal proves VERY useful in the chase for Alexander Isak.
© LFC
Isak could cost only £30m a year
So-called transfer amortisation means that a deal worth £150m - for example - would only impact accounts by £30m per year over a five-year contract.
Given that Liverpool have guaranteed themselves a minimum £30m uplift per annum simply by switching from Nike to Adidas, the benefits of this kit deal alone could pay Isak’s British record transfer fee of £150m.
Isak a flagship Adidas player
And don’t forget Isak’s long-standing relationship with Adidas football. He has been wearing Adidas boots since his days as a teenager back at AIK.
The 25-year-old has featured prominently in Adidas promotional campaigns - for Newcastle and through personal endorsements.
If he moves to Liverpool he will be joining one of the biggest attractions in the football world - meaning a huge opportunity exists for mutually beneficial marketing deals.
Category: General Sports
