USC athletic director Jennifer Cohen says football coach Lincoln Riley is energized by the surge of support and positive momentum for his program.
The metaphor feels almost too obvious, the iron-and-brick facade of a half-finished, $200-million football palace looming over Howard Jones Field. A chorus of construction equipment cuts through the chaos of a preseason football practice, the whole scene a reminder that USC, in Year 4 of the Lincoln Riley era, is building toward something.
Where USC’s football program stands in that building process is a bit more complicated to capture. After winning 11 games in Riley’s first season as USC’s coach, the Trojans’ win total has declined in each of the two seasons since. Riley, through 40 games at USC, now has one fewer win (26) than his predecessor, Clay Helton (27), did at the same point during their tenures.
Read more:USC's Lincoln Riley feeling 'refreshed' as pressure mounts to win in Year 4
But in recent months, a groundswell of momentum has been building at USC. During the offseason, the Trojans retained top-tier defensive coordinator D’Anton Lynn in spite of serious advances from his alma mater, Penn State. They added a rising star in general manager Chad Bowden, who has been an adrenaline shot to the entire program. They surged to the top of the recruiting rankings for the class of 2026 and finally began setting the pace in the NIL space, where they once lagged far behind other programs of their stature.
The only pressing questions now for USC, it seems, are on the field. Even as enthusiasm builds for 2026 , when the football facility will open and the top recruiting class lands, the upcoming season is a critical one for Riley. A third consecutive disappointing campaign would force USC to face some uncomfortable truths, some of which the school can’t afford to confront.
“I just feel great about the progress that’s been made,” USC athletic director Jennifer Cohen told The Times. “And now we’re now in a position where our expectations are high. We all know what they are and that’s to win.”
The Times spoke to Cohen ahead of the Trojans’ season opener against Missouri State to discuss that progress and the expectations that come with it, for Riley and the program.
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The following conversation has been edited for length and clarity.
Where would you say the football program stands right now?
"We’ve seen a tremendous amount of momentum, in particular this offseason, with a combination of moves and investments on the retention side of the coaches that we already had that were doing a great job within our program and culture. Just the quality of coaches overall is at an all-time high in my opinion. So that’s one big piece that’s helped with the momentum.
"The second is the front office development and just the hiring of [general manager] Chad [Bowden]. Chad being able to restructure his team and also restructure how all of our coaches work, how he supports Lincoln, how he supports the assistant coaches — he’s more than just somebody that’s developing a roster. He’s really a culture guy, and he’s been a great partner for Lincoln and the staff in football, but he’s really been a great partner for all of us, and he’s done a lot of bridging of relationships, both internally and externally. And top of all that, obviously, we’ve seen the specific momentum of their skill set from a recruiting standpoint coming to fruition in this ‘26 class.
"So that’s huge progress and has really moved us in a direction that we really needed to go in. The facility investment has obviously been exciting. Watching Bloom grow that quickly and the fact these guys know now that it’s real and they’re gonna be in it this time next year, I think that’ll help us from a retention standpoint. We’ve made so much progress this past year in NIL and how we invest in our student athletes in football, and then obviously being in this new era now where we’re entered into NIL agreements directly with students, I just feel great about the progress that’s been made, and now we’re in a position where our expectations are high. We all know what they are, and that’s to win."
We’re entering Year 4 with Lincoln Riley. In each of those seasons since he’s been here, his win-loss record has declined. What is your confidence level with him as coach as we start the season?
"We’re both aligned on the expectations that we have, and that’s to win. And Lincoln knows that. I know that. You know that. Our fans — everybody knows it. I would just say we’re really embracing those expectations together. I feel really good about the support and the infrastructure and the resources that he’s been provided. I know he’s energized by it. He’s motivated by it, and there’s nobody that wants to succeed more than Lincoln. I’m really excited for us to get behind him and the guys and the staff and see those results."
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What sort of tangible results do you need to see from Lincoln and the program to maintain that confidence?
"The whole idea here, right, is that we’re going to win. Our goal and our standard here is that we win championships. That’s what we’re working towards, and that’s what we’ve invested in, and that’s what my expectation is, his expectation is, our collective expectation is as a Trojan family. We haven’t even played a game yet. My focus right now is on supporting him, supporting our coaches, supporting our student athletes and really just moving this program forward — moving this whole athletic department forward. This is a completely different era that we’re in, and we’re laser focused. And I’m laser-focused on pulling every lever that I can and we can for this program to succeed and for all of our programs to succeed."
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This story originally appeared in Los Angeles Times.
Category: General Sports
