Cowboys' brand power can outshine championship drought.
Jerry Jones’ Cowboys Make NFL History Ahead of 2025 Season originally appeared on Athlon Sports.
The Dallas Cowboys have built an empire unlike anything else in American sports. Year after year, they dominate conversations, not just for what happens on Sundays, but for the scale of their reach, the scope of their brand and the way their name alone sparks attention.
From coast to coast, the Cowboys remain a constant presence in sports media cycles. Their history, their star logo and their reputation as “America’s Team” have created a cultural footprint that defies geography.
Dallas hasn’t been to the Super Bowl in decades, yet the team still sells out massive venues and headlines prime-time slots with ease.
This combination of legacy, brand power and relentless marketing under owner Jerry Jones, has made the franchise as much a business empire as a football team. Now, in the weeks ahead of the 2025 NFL season, that empire has reached a new milestone that pushes it further ahead of the league it already leads.
Dallas Cowboys Hit Record $12.8 Billion Valuation
Sportico’s latest 2025 ranking places the Dallas Cowboys at a jaw-dropping $12.8 billion, breaking their record and setting a new high-water mark for NFL franchise valuations. This is not just a modest climb. It’s a significant leap, reinforcing the Cowboys' unrivaled financial dominance.
In comparison, the next-closest NFL team, the Los Angeles Rams, comes in at roughly $10.43 billion. The gap between Dallas and the rest of the league is now wider than ever, cementing its brand as one of the most powerful in all of sports.
BREAKING: 2025 @NFL Valuations
— Sportico (@Sportico) August 13, 2025
Here are our Top 5 Most Valuable NFL Franchises, including three worth more than $10 billion, anyone surprise you?
Read the full list here: https://t.co/S8Tggq8uU8pic.twitter.com/rOpK2ICbXl
Looking back at 2024, Sportico had already made headlines when the Cowboys crossed the $10.32 billion threshold, becoming the first professional sports franchise ever to exceed $10 billion in value.
That figure represented a steep jump from an estimate of about $9.2 billion earlier in the same year, showing how quickly the team’s market worth was accelerating. For perspective, the average NFL team was valued at around $5.9 billion at that time.
This 2025 valuation doesn’t just nudge the needle; it rockets it forward. It reflects how the Cowboys’ brand continues to outperform their on-field record, powered by bold ownership decisions, high-profile stadium investments and unmatched cultural reach.
Jerry Jones Continues Financial Domination Despite On-Field Silence
Owner and general manager Jerry Jones, who purchased the team in 1989 for roughly $140 million, has turned the Cowboys into a business titan. Even without a Super Bowl appearance since the 1995 season, Jones has kept the franchise relevant and profitable through a blend of aggressive branding, bold stadium investments and constant media visibility.
The team’s home, AT&T Stadium, nicknamed “Jerry World,” stands as a monument to this strategy. Costing $1.3 billion to build, it draws events well beyond football, from major concerts to championship boxing, fueling the Cowboys’ financial engine and global profile.
This marks the sixth consecutive year the Cowboys have topped Sportico’s rankings. In 2024, they became the first NFL franchise to surpass $10 billion in value.
As the 2025 NFL season approaches, fans will look for wins on the field, but the Cowboys have already secured a different kind of victory: one built on legacy, scale and unmatched financial clout.
Sportico's 2025 NFL Franchise Valuations Rankings
- Dallas Cowboys, $12.8 billion
- Los Angeles Rams, $10.43 billion
- New York Giants, $10.25 billion
- New England Patriots, $8.76 billion
- San Francisco 49ers, $8.6 billion
- Philadelphia Eagles, $8.43 billion
- Miami Dolphins, $8.25 billion
- New York Jets, $8.11 billion
- Las Vegas Raiders, $7.9 billion
- Washington Commanders, $7.47 billion
- Chicago Bears, $7.45 billion
- Houston Texans, $7.17 billion
- Atlanta Falcons, $7.05 billion
- Seattle Seahawks, $6.59 billion
- Denver Broncos, $6.55 billion
- Kansas City Chiefs, $6.53 billion
- Pittsburgh Steelers, $6.51 billion
- Green Bay Packers, $6.48 billion
- Tampa Bay Buccaneers, $6.47 billion
- Minnesota Vikings, $6.28 billion
- Los Angeles Chargers, $6.21 billion
- Tennessee Titans, $6.2 billion
- Cleveland Browns, $6.14 billion
- Baltimore Ravens, $6 billion
- Detroit Lions, $5.88 billion
- Buffalo Bills, $5.87 billion
- Carolina Panthers, $5.76 billion
- Indianapolis Colts, $5.72 billion
- Arizona Cardinals, $5.66 billion
- New Orleans Saints, $5.63 billion
- Jacksonville Jaguars, $5.57 billion
- Cincinnati Bengals, $5.5 billion
Related: Former Cowboys Star Exposes Jerry Jones’ Ugly Tactics After Micah Parsons’ Trade Request
This story was originally reported by Athlon Sports on Aug 13, 2025, where it first appeared.
Category: Football
