Baltimore Ravens quarterback Lamar Jackson ended his challenge to Troy Aikman’s trademark of the use of No. 8, per a report from The Baltimore Sun. This stems back from a dispute in July of 2024 in which there battles over branding. Jackson and Aikman both wear and wore No. 8 on their jersey. Aikman, a […]
Baltimore Ravens quarterback Lamar Jackson ended his challenge to Troy Aikman’s trademark of the use of No. 8, per a report from The Baltimore Sun. This stems back from a dispute in July of 2024 in which there battles over branding.
Jackson and Aikman both wear and wore No. 8 on their jersey. Aikman, a Pro Football Hall of Famer, has a beer brand known as “EIGHT” while Jackson sells apparel through his “Era 8” Brand.
Jackson’s legal team reportedly argued it would be likely to cause confusion, or cause mistake, or to deceive” when it came to figuring out if they’re buying Aikman or Jackson apparel or merchandise. Jackson and his team only reportedly disputed bags and apparel, not Aikman’s beer brand.
Following the initial news of the dispute, Aikman took to social media. It was more in a joking manner.
“Hey Lamar, looks like a worthy conversation over a couple cold EIGHT beers!,” Aikman wrote. “Maybe Steve Young can arbitrate??”
Jackson, who chose the No. 8 jersey after wearing the same at Louisville, won a Heisman Trophy and two NFL MVP awards in that jersey. Aikman wore eight while at UCLA then again with the Dallas Cowboys while he was winning Super Bowl trophies. He was a three-time Super Bowl champion and one-time Super Bowl MVP.
This wasn’t the first time Jackson went to battle over his apparel company. He filed a lawsuit against Amazon back in 2020 over selling unlicensed merchandise featuring his registered trademarks.
Not only that, but he resolved a trademark dispute with NASCAR Hall of Famer Dale Earnhardt Jr. It was after the former driver secured the right to a different No. 8.
The two-time NFL MVP is getting ready to enter his eighth NFL season as the starting quarterback after throwing for a career-high 4,172 yards and 41 touchdowns to only four interceptions in 2024. He also added 915 yards rushing and four touchdowns on the ground.
The Ravens are coming off of a 12-5 finish this past year but lost in the Divisional Round of the playoffs to the Buffalo Bills. They’ll hope to make it back this season and part of that is ensuring the health of key players like Jackson and running back Derrick Henry, who just agreed to a contact extension.
The two-year and $30 million extension comes with $25 million fully guaranteed over the next two seasons. That’s the largest deal in NFL history for a running back over the age of 30.
Category: Football
