Leeds United renew partnership with HEINEKEN UK

Leeds United are pleased to announce a renewed multi-year partnership with HEINEKEN UK, continuing as the club’s Official Beer and Cider Partner.

This collaboration will ensure our loyal supporters can see iconic brands such as Birra Moretti, Cruzcampo, Heineken, Heineken 0.0%, Inch’s Cider and Beavertown Neck Oil exclusively available at Elland Road on matchdays.

The renewed agreement between both parties marks the beginning of an exciting era for both Leeds United and HEINEKEN UK, bringing together two organisations renowned for their commitment to quality, community and unforgettable experiences.

As the club embarks on a new season in the Premier League, this partnership with HEINEKEN UK will play an important role in elevating the matchday atmosphere for our fans.

Jamie Hornsey, Customer Development Director at HEINEKEN UK, said: “We are incredibly proud to announce our renewal with Leeds United, a club with a remarkable heritage and a passionate fan base.

“We look forward to bringing our portfolio of market-leading beers and ciders to Elland Road, and to collaborating with Leeds United as they continue to write new chapters in their storied history. Here’s to many memorable moments together, both on and off the pitch.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We are delighted to be renewing our partnership with HEINEKEN UK, continuing our relationship with them as we start our journey in the Premier League.

“We can now look forward to building on some great work with the HEINEKEN UK team, providing lots of exciting offers and engagement initiatives for our supporters.”

The partnership will commence ahead of the upcoming campaign, with further details on product offerings and supporter engagement to be revealed in due course, so keep an eye out online at www.leedsunited.com.