In the latest sign of the changing times in college athletics, South Carolina will soon debut what it called a “transformative collaboration” with Blanchard Machinery in a sponsorship that will feature logos on the Williams-Brice Stadium playing surface. The University and Blanchard are set to reveal more details about the partnership in a press conference […]
In the latest sign of the changing times in college athletics, South Carolina will soon debut what it called a “transformative collaboration” with Blanchard Machinery in a sponsorship that will feature logos on the Williams-Brice Stadium playing surface.
The University and Blanchard are set to reveal more details about the partnership in a press conference at 3:00 on Monday afternoon.
Earlier on Monday, a photo shared on X/Twitter by @GamecocksInside provided an early look at what the logos on the field will look like. GamecockCentral has confirmed the veracity of the image.
While the addition of the advertisement on the playing surface will require adjustments, South Carolina is expected to later reveal a new holistic design that will maintain the look and feel of their home field while incorporating their new major supporter.
South Carolina’s Sunday press release teased that the new collaboration “will benefit Gamecock Athletics for years to come and specifically impact Williams-Brice Stadium enhancements.”
Monday’s press conference is expected to reveal a multi-year, multi-million dollar commitment from Blanchard, which comes at a time when finding new revenue streams is more important than ever.
The Gamecocks earlier this year approved Phase 1 of the Williams-Brice Stadium project, an approximately $350M wholesale renovation of South Carolina’s football stadium scheduled to begin as soon as the 2025 season ends.
The House vs. NCAA settlement was also approved this summer, allowing schools to directly pay up to $20.5M in revenue share to their athletes for the 2025-26 academic year with the amount set to increase in subsequent years.
Located in West Columbia, S.C., Blanchard Machinery provides heavy-duty equipment sales and rentals encompassing six divisions and numerous Cat and non-Cat product lines.
Monday’s press conference will feature remarks from South Carolina Athletics Director Jeremiah Donati, Boyd Blanchard, President and CEO of Blanchard Machinery, and Rozier Blanchard, Executive Vice President and CCO of Blanchard Machinery.
This story will be updated with more details after the press conference.
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Category: General Sports
