30 most important Bills players of 2025: No. 19 Keon Coleman

As the Buffalo Bills prepare for the 2025 NFL season, we'll take a look at the most important contributors on their roster. They have a ton of cornerstone players who will be returning for another shot at bringing a Lombardi Trophy to Buffalo, and they'll have help from some new additions as well.

Leading up to the season, we will be counting down the top 30 most important players on the roster. We'll recap their 2024 season, look ahead to what they'll offer in 2025, and tackle the most pressing questions surrounding them this coming year.

Next up on the countdown is Keon Coleman.

Background

Position: Wide receiver

Age at start of season: 22

Experience: Second year

2025 cap hit: $2,289,604

2024 recap

Keon Coleman's rookie year in 2024 had ups and downs. He showed flashes of high potential and also disappeared for stretches. He received seven targets in both Weeks 7 and 8 and combined over those two games to produce 195 receiving yards and a touchdown. Unfortunately, he suffered a major setback due to a hand/wrist injury the following week and he had an uphill climb to get back involved in the offense after missing four games. He totaled just seven catches over the final four games of the season, and recorded only one catch in each of the three playoff games.

2025 outlook

Coleman is hoping to get back to performing the way he was halfway through 2024 when it looked like he was about to take off. General manager Brandon Beane expressed his disappointment with how Coleman returned from injury last year, and Coleman has a lot to prove in 2025. Josh Allen and the offense will be expecting him to take another step in being a reliable target and a playmaker with the ball in his hands. He has some competition with Joshua Palmer being brought in, but it appears he'll get more looks in the offense this coming year.

Biggest question: How will he look in training camp and preseason?

Coleman was quoted as saying he needs to be better this coming year after an inconsistent rookie year, and how he looks in camp will be one of the major storylines of the offense. If he looks to have bulked up a little and cleaned up some of his route-running, he and Allen could be one of the more exciting QB-WR duos to watch.

30 Most Important Bills of 2025

Check back as we continue to countdown on our list of the 30 most important Bills ahead of the 2025 season.

No. 30 DT T.J. Sanders, No. 29 LB Dorian Williams, No. 28 DT Larry Ogunjobi, No. 27 Alec Anderson, No. 26 DE A.J. Epenesa, No. 25 DT DaQuan Jones, No. 24 TE Dawson Knox, No. 23 WR Elijah Moore, No. 22 WR Joshua Palmer, No. 21 S Cole Bishop, No. 20 K Tyler Bass.

This article originally appeared on Bills Wire: 30 most important Bills players of 2025: No. 19 Keon Coleman