One of the most respected American cyclists of his era, George Hincapie, is launching a new team with the goal of bringing the US back to the Tour de France.
Tour de France vet Hincapie launches team to put U.S. cycling back on the map originally appeared on The Sporting News
George Hincapie is returning to the world of cycling, but this time his role is not in the saddle. The 51-year-old former Tour de France rider, widely regarded as one of the most respected American cyclists of his era, has launched Modern Adventure Pro Cycling, a new American professional team that hopes to bring both purpose and performance back to the sport.
The launch of this new team by Hincapie comes as endurance sports are experiencing a new relevance in American culture. Things like ice baths, cold plunges, and marathons are giving people new ways to test their limits. Cycling, which has struggled to maintain popularity in the U.S., is now starting to attract fresh attention. Hincapie says he believes the next generation of teams should focus less on data and statistics and more on the culture, toughness and purpose behind the sport.
'The future of American cycling starts now' - George Hincapie confirms new 🇺🇸 US ProTeam for 2026
— Domestique (@Domestique___) June 23, 2025
Thoughts on the kit? 🤔
📰Full story on Domestique:https://t.co/nUUsDHJiBc
📸Insta: ghincapie pic.twitter.com/HlmBfOF7Sj
Modern Adventure Pro Cycling is supported by title sponsor Modern Adventure, along with Factor Bikes and Black Inc. The group begins competition on the U.S. domestic circuit, with clear goals already in place. The team wants UCI ProTeam recognition by 2026 and a Tour de France appearance by 2032.
The bigger ambition goes beyond results. The program is structured around the belief that perseverance has a deeper value. Team general manager Rich Hincapie also says the goal is to spark renewed American interest in a sport that has struggled to maintain a consistent national identity. “We are not just building a team. We are building a movement.”
George Hincapie’s 4th in De Ronde van Vlaanderen 2002 (a year when Tommeke also rode for USPS and Lance raced RVV (back then, a RARE occurrence to see Grand Tour contenders in the classics))
— Atlanta Rouleur Collection (@AtlantaRouleur) March 29, 2024
Hincapie’s 4th in 2002 remains America’s top placing in this iconic monument 🇺🇸🦅🇧🇪 pic.twitter.com/9ThaTGRyNB
The roster features a mix of young U.S. talent and experienced riders. They’ll have access to all the bells and whistles that a top team does, from the best racing equipment to data analytics and expert staff. But Hincapie hopes for more than just great performances. He’s expecting the riders to buy into a culture of toughness, unity, and growth.
Hincapie raced in 17 Tours de France himself and captured multiple national titles and he’s witnessed first hand how the U.S. cycling’s development system has weakened. This new team is a kind of personal commitment to rebuild a way for riders to reach the highest level and remind Americans why the sport can matter again.
It’s a world where authenticity and stories that go deeper than the scoreboard matter more than ever. If the sport can reconnect with its roots in struggle and resilience, cycling in the United States may find its place once more.
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Category: General Sports
